Endless To Acquire Hovis From Gores Group, Premier Foods
UK mid-market buyout firm Endless LLP has acquired Hovis, an iconic UK bakery brand, from The Gores Group and Premier Foods, the current owners.
Francesco Santinon, Partner at Endless LLP, added: “Hovis is the instantly recognisable British bread brand with a strong and established heritage. We were extremely impressed by the management team and have great confidence in supporting and investing in its future as Hovis looks to achieve further expansion within the bakery category.”
Endless' investment will support the existing Hovis management team to deliver their future plans and is the third investment by the firm in recent times in the UK food sector.
Houlihan Lokey and Dechert advised Endless on the transaction. Terms of the deal were not disclosed.
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