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VMG Partners Promotes Three

Consumer brand private equity firm VMG Partners has promoted three staff to new roles.

Cassie Nielsen has been promoted to Talent Partner of VMG from Vice President of Talent. In this position, Nielsen will continue to focus on partnering with VMG’s portfolio companies and the broader consumer products ecosystem to build best-in-class teams. Nielsen was also recently appointed the Executive Director of the Women on Boards Project (“WOB Project”) and serves as a founding board member within this VMG co-founded, non-profit initiative designed to grow the proportion of female representation on private boards in the natural products industry.  In her new roles, she will continue to drive VMG’s commitment to building diversity and inclusion within the organization, VMG’s portfolio companies and the ecosystem.   

Kara Cissell-Roell, General Partner of VMG, said “As VMG seeks to change the paradigm of private equity and create win-win outcomes for people of all backgrounds and perspectives, there is no greater steward of this vision than Cassie Nielsen.  Over the last five years, her strategic partnership and leadership have enabled VMG and its portfolio companies to achieve outsized success for all stakeholders.  We look forward to continuing our important journey together for many years to come.”

Working alongside Neilsen in the talent division, Alex Cole has been promoted to Director of Talent, from Talent Associate. Evan Mintz has moved up to Senior Associate from Associate.

“Alex and Evan have consistently provided our partner companies and the broader consumer ecosystem with tremendous value,” said Robin Tsai, General Partner of VMG.  “Their promotions are well-deserved and reflect their strong performance. We are excited to watch them continue to succeed at VMG.”

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