Bruce Sinclair

Smart Tech Customer Expansion Enabling Automatic Cross-Selling

30 May 2023 Public Bruce Sinclair

Smart digital improves existing customer expansion strategies and enables new ones for physical products, services and environments, that until now were only available to software companies

Data-Driven Market Expansion Identified by Artificial Intelligence

1 May 2023 Public Bruce Sinclair

Using AI and data mining to discover market adjacency insights can augment or replace the traditional market expansion playbooks used today

Smart Digital Value Creation for Tech and Software Companies

8 March 2023 Public Bruce Sinclair

At a high level, smart tech value creation is architected with an AI or analytics model at its core

Market Share Expansion Through Product Innovation with AI

21 February 2023 Public Bruce Sinclair

Smart tech plays two new and meaningful roles in market share expansion: defining the ideal customer profile to market to, and making a product more competitive

The Competitive Advantage of Incorporating Smart Digital into PE Diligence

6 February 2023 Public Bruce Sinclair

Incorporating smart digital value creation into diligence enables the sponsor to see value invisible to other value creation methods

Improving Buy and Build Results with Smart Digital

30 January 2023 Public Bruce Sinclair

Unlike consolidating IT systems, orchestrating multiple products to work together produces not only a more innovative solution, but a less expensive one too