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Bestport Private Equity Invests In Playful Promises

Bestport Private Equity has invested In Playful Promises. a London-based lingerie and swimwear business.

Emma Parker, Playful Promises Founder, will be staying on as Managing Director and is growing her current team to bring in additional operational expertise to manage the growth. Experienced retailer Will Hobhouse, previously Chairman of Heals, Jack Wills and Sunspel amongst many others, is joining Playful Promises' board as Chairman.

"We are excited to work with Emma and Will to support the future growth of the brands and e-commerce business. We believe there is a tremendous opportunity for inclusive brands to thrive in the current marketplace," said James Stoddart, Managing Partner at Bestport.

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